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SPECIAL EXPO PRINT EDITION GERMANY
Target market: the independent traveller and Experience Seeker
The annual "Australien News" glossy SPECIAL EXPO PRINT EDITION GERMANY is aimed at the "Experience Seeker" during five of the major consumer orientated Travel Expos in Germany.
The German language SPECIAL EXPO PRINT EDITION will be available free of charge with 5000 copies during the world´ s leading travel and trade show, ITB 09 in Berlin and at leading travel expos in Hamburg, Munich, Stuttgart and Cologne. This glossy edition will be distributed to the interested public and potential travellers to Australia.
This year´s SPECIAL EXPO PRINT EDITION "Australien News" will also be available at the forthcoming "International Book Fair" in Leipzig.
Following the expo attendence of "Australien News", all editorial content in this special edition, travel news, useful information and travel features, will be uploaded onto the internet on www.australien-news.com for maximum exposure to the discerning traveller.
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Forecast 2008: 3.1% more visitors from Germany
The forecast for visitors from Germany to Australia in 2008 is a total of 155 000, plus 3.1% from 2007, with an expected individual spend of nearly A $ 5500, totalling almost A $ 0.9 billion. Nearly 50% of the total annual travellers from Germany are repeat visitors (source: Tourism Australia).
The forthcoming SPECIAL EXPO PRINT EDITION "Australien News" is targeting the "Experience Seeker" and individual traveller (more than 70%) with appealing consumer orientated content, compiled by our internationally renowned travel writers. Useful general information, travel news and special regional features are promoting Australia as a destination to a receptive and growing "experience seeking" German market.
Nearly 50% of independent travellers from Germany use the internet for information about Australia and arrive within 6 months after starting their travel plans (source: TA).
RATES & BOOKING FORM
Please ask for our price attractive and comprehensive Print-, Online- and Package rates for maximum exposure to the Germanic European Market of "Experience Seekers".
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Last updated 18 May 2008
ONLINE READERSHIP: MORE THAN 400 000 p.a.
Target market: Germanic Europe
NEUSEELAND-AUSTRALIEN-PAZIFIK NEWS is the leading German language Travel & Lifestyle publication in Print & Online to promote New Zealand, Australia and the Pacific Islands as travel destinations on a regular basis. The current online readership per annum: 400 000.
With a state of the art website, including multimedia & interactivity, NEUSEELAND-AUSTRALIEN-PAZIFIK NEWS online & print media is closely connected and complement each other with editorial and promotional content.
The advantage for our advertising clients: "Australien News" offers a high tech and comprehensive international approach to target its online readership of about 33 000 per month at affordable, competitive rates and package options.
All online advertising is available in price attractive options, incl. discounts: mid term and long term to maximise results. "Australien News" online advertising offers flash animated technology, interactivity and multimedia. Enquiries »
GERMAN No. 2 ON THE INTERNET
More than 50 million users
German is the most frequently spoken language in the European Union. It is also the number two language on the Internet ("Deutschland", Forum on Politics, Culture and Business, 2/3 - 07). Internet users in Germany: 50.6 million (2006 estimate) Nielsen NetRatings.
